Kellen Pirri

Secretary, Kellen Pirri is the Lead Product Marketing Manager of Sports and Video Marketing Revenue and NFL-Sunday Ticket at Direct TV. Kellen is responsible for  Sports OTT, App and MVPD subscriptions team, launching new products and emerging revenue streams across video platforms. Additionally, Kellen effectively manages revenue operations and +$194M consumer advertising & marketing budget to create and deploy full-funnel 360-marketing strategies for go-to-market multi-channel marketing campaigns (i.e., local cable, podcasts, retail, print, email, paid social, display, search, & programmatic marketing campaigns for subscription-based acquisition, retention, and engagement marketing). Kellen attended Southern Methodist and has an MBA from SMU's Cox School of Business with concentrations in marketing and strategy & entrepreneurship.